Forma
A pilates discovery and booking platform that reached 2,400 users in 90 days. Designed and launched in 28 days.
The Challenge
Finding an open reformer pilates class meant checking three different studio apps, each with its own schedule, class names and payment system. There was no single platform to compare schedules, availability or pricing across studios. The founder needed a product that solved this for an entire city of pilates enthusiasts.
The Approach
Defined Forma as a pilates discovery and booking platform where studios list their classes and users find what's available near them. Search by location, filter by class type (reformer, mat, tower, megaformer), see real-time availability, compare pricing and book directly.
Built a map-based explore screen showing available classes nearby with real-time spot counts. Studio profiles with schedules, instructor bios and class-level reviews. A unified booking flow with Stripe so users can book and pay across any studio in one place. A personal dashboard tracking classes, streaks and favorite studios.
The Outcome
Launched in a single neighborhood with 14 partner studios. Within 90 days Forma had 2,400 active users, and studios that were not yet listed started reaching out to be added. The waitlist for new city launches is growing weekly.
"Nikola's design made Forma feel like a product backed by a Series A, not a first launch. Users kept telling us how intuitive everything was. We hit 2,400 users in 90 days and I think his work on the experience had everything to do with it." Mia L., Founder, Forma