Product Design Engineer · Head of Design · 15+ Years · AI-Native
Hundreds shipped across fintech, AI, hospitality, health, and travel.
Product Design Engineer with 15+ years, mostly for startups. With an AI-native workflow, I don't just design. I build, launch, and ship my own products.
Because I've built and launched my own products, I invest myself in every project the way a founder does. I care about whether the product succeeds, not just about completing the brief and closing the laptop.
What I figured out early is that the job isn't making screens look right. It's making the business work. So I spent a lot of time learning acquisition, conversion, and retention. Design is a tool to solve business problems, not just a visual layer.
On the craft side, I've invested years in user research and design systems.
Hundreds shipped across fintech, legal tech, AI, SaaS, health, hospitality, and travel. B2B and B2C, mobile and web. I've integrated into teams as a Head of Design, and I've architected and built entire products from the ground up. People usually assume there's a team behind the work. Sometimes there is, and sometimes I do it solo.
A few of my recent solo launches: Reforma, a Pilates app on the App Store with practice tracking, studio, and event discovery. Norma AI, a cross-platform legal AI assistant on web, iOS, Android, and desktop. Both designed, built, and shipped myself.
Open to long-term opportunities with ambitious teams, whether for product strategy or the right Founding Designer or Head of Design role.
A Pilates tracker for iOS that auto-detects sessions through Apple Health and visualizes the 30-session arc. Designed, built, and launched to the App Store solo, from product design through React Native, Supabase backend, and custom Swift modules for HealthKit.
Co-founded and designed an AI legal assistant deployed across web, iOS, Android, and desktop from one codebase. Led product design end-to-end, making complex legal information accessible to lawyers, businesses, and everyday users.
Specialized product design studio partnering with early-stage founders to architect, design, and launch functional MVPs in under 30 days. Led product design across every project, from strategy and UX/UI through development handoff.
Led design and product strategy for a Shopify development agency serving 1,800+ customers who generated $120M+ in revenue. Defined the design language, store templates, marketing assets, and growth playbook.
Designed wireframes, prototypes, and MVPs for an Australian startup studio that helped 1,500+ founders turn complex concepts into investor-ready products. Built shared design systems across the accelerator and product programs.
End-to-end product design for a communication platform. Led user research, wireframing, and high-fidelity prototyping across web and mobile.
Designed intuitive travel booking experiences focused on conversion optimization and seamless user flows.
Worked with a wide range of clients on websites, web apps and mobile interfaces. Built a foundation in user-centered design through hands-on project work across different industries.
Have a project in mind? I'm always open to new opportunities and interesting conversations.