I'm a designer who builds functional products. With over 14 years in UX/UI and product
design, I've shaped digital products for startups at every stage,
from first wireframe to launched product.
Since 2020, I've also been building my own ventures as an
entrepreneur. This means I don't just design interfaces, I
understand burn rates, user acquisition and the pressure of
shipping with limited resources. I bring that perspective
to every project.
I've worked with startup studios like Hyper, product teams like
UseVerb, and numerous independent clients. My approach is
simple - understand the business problem, design the simplest
solution, ship it, and iterate based on real data.