Senior Product Designer · Head of Design · 15+ Years of UX/UI · Design Engineer
Shipped across fintech, legal tech, AI, SaaS, health, hospitality, and travel. B2B and B2C, mobile and web.
Senior Product Designer with 15+ years of experience, taking products from idea to launch. Using an AI-native workflow, I've not only designed, but built, launched, and scaled my own products.
Over the years, my focus has shifted from just delivering clean UI to thinking about the actual mechanics of a product. I care about how design impacts user acquisition, conversion rates, and retention. For me, design is a tool to solve core business problems, not just a visual layer.
On the craft side, I've invested years in user research and design systems. I've shipped products across fintech, legal tech, AI, SaaS, health, hospitality, and travel. B2B and B2C, mobile and web.
I've integrated into companies as a Head of Design, and I've architected and built entire products from the ground up. A few of my recent solo launches: Reforma, a Pilates companion app on the App Store featuring practice tracking, studio, and event discovery. Norma AI, a cross-platform legal AI assistant on web, iOS, Android, and desktop.
I'm always open to connecting with ambitious teams, whether for product strategy or the right long-term role.
A Pilates companion app for iOS that auto-detects sessions through Apple Health and visualizes the 30-session arc. Designed, built, and launched to the App Store solo, from product design through React Native, Supabase backend, and custom Swift modules for HealthKit.
Co-founded and designed an AI legal assistant deployed across web, iOS, Android, and desktop from one codebase. Led product design end-to-end, making complex legal information accessible to lawyers, businesses, and everyday users.
Specialized product design studio partnering with early-stage founders to architect, design, and launch functional MVPs in under 30 days. Led product design across every project, from strategy and UX/UI through development handoff.
Led design and product strategy for a Shopify development agency serving 1,800+ customers who generated $120M+ in revenue. Defined the design language, store templates, marketing assets, and growth playbook.
Designed wireframes, prototypes, and MVPs for an Australian startup studio that helped 1,500+ founders turn complex concepts into investor-ready products. Built shared design systems across the accelerator and product programs.
End-to-end product design for a communication platform. Led user research, wireframing, and high-fidelity prototyping across web and mobile.
Designed intuitive travel booking experiences focused on conversion optimization and seamless user flows.
Worked with a wide range of clients on websites, web apps and mobile interfaces. Built a foundation in user-centered design through hands-on project work across different industries.
Have a project in mind? I'm always open to new opportunities and interesting conversations.