Founding Designer & Head of Design · Senior UX/UI & Product Designer (AI-Native)
Hundreds shipped across fintech, AI, hospitality, health, and travel.
A Pilates tracker for iOS that auto-detects sessions through Apple Health and visualizes the 30-session arc. Designed, built and launched to the App Store solo, from product design through React Native, Supabase backend, and custom Swift modules for HealthKit.
Designed an AI legal assistant for law-related questions, available on web, desktop, iOS and Android. Led product design across all platforms, making complex legal information accessible to lawyers, businesses and everyday users.
Specialized product design studio partnering with early-stage founders to architect, design, and launch functional MVPs in under 30 days. Lead product design for every engagement, from strategy and UX/UI to development handoff.
Designed the full product and brand experience for a Shopify development agency serving 1,800+ customers who generated $120M+ in revenue. Defined the design language, store templates, marketing assets and growth strategy.
Designed product interfaces at an Australian startup studio that helped 1,500+ founders launch tech startups. Created MVPs, design systems and prototypes across their accelerator and product development programs.
End-to-end product design for a communication platform. Led user research, wireframing, and high-fidelity prototyping across web and mobile.
Designed intuitive travel booking experiences focused on conversion optimization and seamless user flows.
Worked with a wide range of clients on websites, web apps and mobile interfaces. Built a foundation in user-centered design through hands-on project work across different industries.
Product designer for 15+ years, mostly for startups. Currently building my own products.
What I figured out early is that the job isn't making screens look right. It's making the business work. So I spent a lot of time learning acquisition, conversion, and what actually keeps founders up at night.
Hundreds of products shipped across fintech, legal, AI, hospitality, health, and travel. I've integrated into teams as a Head of Design, and I've architected and built entire products from the ground up. People usually assume there's a team behind the work. Sometimes there is, and sometimes I do it solo.
Some of my solo products: Norma AI is a cross-platform legal AI assistant on web, iOS, Android, and desktop. Reforma is a Pilates app available on the App Store, featuring practice tracking, a studio finder, and events. Both designed, built, and launched myself.
Open to long-term leadership opportunities, Founding Designer or Head of Design roles with ambitious teams.
Have a project in mind? I'm always open to new opportunities and interesting conversations.
