Product Design Engineer · Head of Design · 15+ Years · AI-Native
Hundreds shipped across fintech, AI, hospitality, health, and travel.
A Pilates tracker for iOS that auto-detects sessions through Apple Health and visualizes the 30-session arc. Designed, built, and launched to the App Store solo, from product design through React Native, Supabase backend, and custom Swift modules for HealthKit.
Co-founded and designed an AI legal assistant deployed across web, iOS, Android, and desktop from one codebase. Led product design end-to-end, making complex legal information accessible to lawyers, businesses, and everyday users.
Specialized product design studio partnering with early-stage founders to architect, design, and launch functional MVPs in under 30 days. Lead product design across every project, from strategy and UX/UI through development handoff.
Led design and product strategy for a Shopify development agency serving 1,800+ customers who generated $120M+ in revenue. Defined the design language, store templates, marketing assets, and growth playbook.
Designed wireframes, prototypes, and MVPs for an Australian startup studio that helped 1,500+ founders turn complex concepts into investor-ready products. Built shared design systems across the accelerator and product programs.
End-to-end product design for a communication platform. Led user research, wireframing, and high-fidelity prototyping across web and mobile.
Designed intuitive travel booking experiences focused on conversion optimization and seamless user flows.
Worked with a wide range of clients on websites, web apps and mobile interfaces. Built a foundation in user-centered design through hands-on project work across different industries.
Product Design Engineer with 15+ years, mostly for startups. With an AI-native workflow, I don't just design. I build, launch, and ship my own products.
What I figured out early is that the job isn't making screens look right. It's making the business work. So I spent a lot of time learning acquisition, conversion, and retention. Design is a tool to solve business problems, not just a visual layer.
Hundreds shipped across fintech, legal, AI, hospitality, health, and travel. I've integrated into teams as a Head of Design, and I've architected and built entire products from the ground up. People usually assume there's a team behind the work. Sometimes there is, and sometimes I do it solo.
A few of my recent solo launches: Reforma, a Pilates app on the App Store with practice tracking, studio, and event discovery. Norma AI, a cross-platform legal AI assistant on web, iOS, Android, and desktop. Both designed, built, and shipped myself.
Open to long-term opportunities with ambitious teams, whether for product strategy or the right Founding Designer or Head of Design role.
Have a project in mind? I'm always open to new opportunities and interesting conversations.