Reforma
A Pilates tracker for iOS that auto-detects sessions through Apple Health and visualizes the 30-session arc. Designed, built, and launched to App Store.
The Challenge
Pilates is one of the fastest-growing workout categories in the U.S., but the tooling never caught up. Apple Watch does not recognize Pilates as a workout. Studio apps do not sync. Practitioners track sessions in notebooks and lose the streak the first missed Saturday. Joseph Pilates had a famous promise: in 10 sessions you feel the difference, in 20 you see it, in 30 you have a different body. The audience trying to keep that promise had nothing built for them.
The Approach
Scoped Reforma around a single question: does this make the Pilates habit more likely to stick? Three pillars came out of it. Zero-friction logging, where the app reads from Apple Health and asks one question after a workout: was that today's practice? One tap, and it is logged. Honest visibility, with a 10-20-30 progress ring, a practice calendar, a streak counter, and a seasons system that resets every 30 sessions. And reasons to come back: a library of contemporary Mat moves with looping videos, a studio finder using Apple Maps, and a weekly reflection that arrives Sunday evening.
Designed and built solo. React Native and Expo for the app, Supabase for the backend, and two custom Swift modules to bridge into Apple HealthKit and search where React Native could not reach. Five tabs cover home, studios, learn, journal, and you. A seasons system closes at session 30, captures a milestone photo, and reopens for the next 30. A share card exports to Instagram Stories. The design is warm and restrained, more wellness journal than fitness tracker.
The Outcome
Launched to the U.S. App Store. Multiple post-launch updates since: editable session dates, Instagram Story sharing, multi-device sync, a streak-aware Sunday reflection. The app is live and downloadable today.